Cost effective brand identity and website design for business startups
Foo Engine – Brand identity, Website design and build
Foo Engine is a cloud-native media supply chain company based in the UK, built to handle the full lifecycle of content — from ingest through processing, packaging, and distribution — at scale and at speed. Their clients include production companies, streaming platforms, and content operations teams who need complex media workflows handled without friction.
The challenge was one of perception as much as communication. Media supply chain infrastructure is a technical, process-heavy world — but FooEngine’s real differentiator is human: a reputation for calm under pressure, relentless quality, and genuine problem-solving that their clients describe in almost unusually personal terms. The website needed to carry that authority without disappearing into the cold, functional language typical of B2B tech.
The design response leans into contrast: a dark, high-impact visual language anchored by bold video production gives the site weight and confidence, while the copy and layout keep the focus firmly on what FooEngine actually does for clients — removing bottlenecks, handling the hard stuff, delivering without drama. The service architecture — Ingest, Processing, Packaging, Distribution — is given clear visual hierarchy, making a complex offering immediately navigable for a time-pressured industry audience. Client testimonials are placed with intention, reinforcing the human dimension of a technical proposition.
Motion plays a central role, with full-bleed video used not as decoration but as a direct demonstration of the media world FooEngine operates in. The result is a site that feels like it belongs in the industry it serves — assured, precise, and built for people who know their field.
Built on Framer, the site is fully responsive.
fooengine.com
My Radical Remedy – Brand identity, Website design and build
Specialising in ADHD, Autism, and PANS/PANDAS in children and families. With a growing client base across the US, Singapore, and beyond, they needed a digital presence that could carry real clinical credibility while feeling warm, accessible, and deeply human — not clinical in the cold, institutional sense.
The challenge was one of trust. Families arriving at this practice are often exhausted, sceptical of conventional medicine, and searching for something that speaks their language. The website had to do the emotional work of a first consultation — reassuring, clear, and purposeful — before a single word was read.
The solution centred on restraint and intention. A calm, considered palette and generous use of white space create breathing room on every page, reflecting the philosophy of the practice. Typography was chosen for warmth and legibility across devices, with the brand name’s etymology — radical: arising from a root or source — used as both a design anchor and a quiet statement of purpose.
Motion was introduced sparingly through a single hero animation, adding life without distraction. The information architecture was structured around the patient journey — from first curiosity through to booking — with conversion points placed naturally rather than pushed. The result is a site that feels as considered as the practice it represents.
Built on Framer, fully responsive and designed to scale as the practice grows.
myradicalremedy.com
Pay Close Attention – Website build
Pay Close Attention is a Los Angeles-based creative agency operating at the intersection of brand-building and investment — working across start-ups, scale-ups, and established names to shape the culture and lifestyle businesses of tomorrow. Their portfolio spans aviation, cannabis, wellness, fashion, hospitality, and sports, with clients ranging from early-stage founders to global icons including Virgin and XPRIZE.
The challenge was one of range without dilution. A practice this broad — in sector, in stage, in ambition — risks presenting as either unfocused or generic. The website needed to hold a coherent identity across extraordinary variety.
The solution is built around motion and accumulation. A scrolling showcase of work — organised by sector and stage — creates a sense of momentum and breadth that static grids cannot. The framing is direct and declarative: a love letter to the founder spirit, stated plainly and early, sets the tone for everything that follows.
Typography and layout carry that same confidence — clean, large-format, unhurried. The site doesn’t oversell its credentials; it lets the roster speak. A decade of work across Virgin, Gucci, Nike, Apple, Parlophone, and eighteen new ventures is presented at pace in a well structured system. The result is a site that reflects the ambition of the practice it represents — assured enough to be brief, credible enough not to need explanation. Built on Framer, fully responsive.
Lois Duquesnoy – Brand identity, Website design and build
Lois Duquesnoy specialises in autism, working with families across the UK, South Africa, the US, and beyond. Her practice combines bio-resonance screening, homeopathic treatment, and naturopathic nutrition — a genuinely integrative approach to a condition that conventional medicine often addresses incompletely. With an international client base and consultations delivered by video call worldwide, she needed a digital presence capable of reaching and reassuring families at a significant moment in their lives.
The challenge was credibility without coldness. Parents arriving at this practice have often navigated years of inconclusive diagnoses and institutional indifference. The website had to communicate real clinical depth — advanced testing technology, individualised treatment protocols, a practitioner with serious expertise — while feeling approachable enough to invite the first conversation.
The design response prioritised calm and clarity. A considered palette and generous white space create a calm atmosphere, and the clean information architecture guides families naturally from understanding to consultation to booking. Each section earns its place in that journey: the science is present but never foregrounded at the expense of the human.
The result is a site that holds two things in balance — the rigour of a clinical practice and the warmth of someone families come to trust with their most difficult problems. Built on Wix, it serves a genuinely global audience without ever feeling remote.
Fully responsive for all devices with integrated booking sytem.
Healing Hands Pet Physio – Brand identity, Website design and build
Designed and developed a complete brand identity and responsive website for a specialist mobile pet physiotherapy practice focused on canine and feline rehabilitation, pain management, and recovery services. The goal was to create a professional, trustworthy digital presence that would help educate pet owners, generate enquiries, and position the practitioner as an experienced healthcare expert.
The Challenge
The business operated in a niche market where many pet owners were unfamiliar with veterinary physiotherapy and rehabilitation services. The website therefore needed to achieve multiple objectives simultaneously:
- Build immediate trust and credibility in a healthcare context
- Clearly explain specialised treatment services in simple language
- Appeal emotionally to pet owners concerned about their animals’ wellbeing
- Differentiate the business from generic veterinary clinics
- Drive bookings for consultations and discovery calls
- Work seamlessly across mobile devices, where most users would first discover the service
The Solution
Brand Identity
Created a warm, professional brand identity combining compassion with clinical credibility. The visual language was designed to feel caring and approachable while still reflecting medical expertise.
Website UX & Structure
Planned a clear user journey guiding visitors through:
- Problem recognition (signs of pain / reduced mobility in pets)
- Understanding treatment benefits
- Building trust through qualifications and testimonials
- Easy next-step booking enquiries
Results / Outcome
- Established a credible online presence for a specialist healthcare service
- Helped communicate a previously unfamiliar service clearly to the public
- Strengthened client trust through clear presentation of qualifications and testimonials
- Created a scalable platform for ongoing business growth and lead generation
End-to-end project delivery:
- Brand identity design
- UI / UX planning
- Website design
- Front-end build
- Content structuring
- Visual asset creation
- Mobile optimisation
Saga Ibiza Sailing – Website build
Saga Ibiza offers wooden sailboat charters from the west coast of Ibiza — day excursions, sunset sails, and full private hire — sailing to some of the island’s most untouched coastline at Cala D’Albarca and Es Vedra. It is a genuinely distinctive offering in a market saturated with motor yachts and party boats: slower, more considered, and rooted in a love of the island rather than the spectacle of it.
The challenge was to communicate that difference quickly and credibly to a holiday audience making fast decisions. Visitors arrive with high expectations and limited patience — the site needed to convert curiosity into bookings without friction, while reflecting the warmth and character of the experience itself.
The design keeps the focus on the water. Strong photography does the primary work, placing the visitor on deck before a word is read. The booking architecture is clear and stepped — excursion type, date, party size — reducing the distance between interest and commitment. The food story, anchored by locally sourced produce and vegetables from the Saga farm, is given its own space, reinforcing that this is an experience with genuine care behind it. Testimonials from repeat clients in the Ibiza hospitality world add credibility without overselling.
The result is a site that feels as unhurried as the experience it represents — warm, confident, and easy to say yes to. Fully responsive.
Goldtooth Vermut – Website build
Goldtooth is a small-batch herbal vermouth made on Ibiza — 23 coastal herbs and flowers, sustainably foraged and farmed, infused for five weeks to produce an aperitivo that is entirely natural, entirely plant-coloured, and entirely of its place. With two expressions — Original and Springtime — and distribution across Ibiza, Mallorca and the UK, Goldtooth occupies an increasingly crowded premium drinks market with something genuinely distinct: provenance that isn’t performed, and a product philosophy that holds.
The challenge was to carry that authenticity into a digital presence without romanticising it into vagueness. The brand has a strong point of view — anti-additive, rooted in the land, made slowly — and the website needed to communicate that with the same directness the product itself has.
The design leans into the Ibizan identity without leaning on cliché. Warm, sun-bleached imagery, confident typography and a considered use of custom iconography give the site character without decorating over the substance. The product is front and centre, supported by the making story — coastal herbs, island time, natural colour — told in short, declarative statements that trust the reader. Cocktail suggestions, a stockist finder, and a supper club and events sign-up extend the brand beyond the bottle into a broader lifestyle proposition.
The result is a site that tastes like the product — unhurried, layered, and harder to forget than it looks. Fully responsive.